Marketing inflatables can be anywhere from a couple thousand dollars to the tens of thousands. Price is dependent on size and complexity of the inflatable. For more expensive projects that are showcased at big events, many organizations rely on sponsorships for funding. Below are ways to let your inflatable work for you and pay it off with in one or two seasons of use.
Customize an inflatable that identifies with your cause
What kind of events do you plan on having it at? If you are relying heavily on 5Ks or races, an inflatable arch is the way to go. If you want it to be at tailgating events vs. specifically used for entrances at athletic events, there are different options. Inflatables work great because the portability, customization and they can be easily transported across the country. If you are relying heavily on sponsorship, make sure that there is adequate spacing on your inflatable for sponsorship banners.
Have levels of sponsorship
Be clear about what each level offers and what the sponsor will receive for contributing specific amounts. Make everyone involved feel appreciated for contributing, but definitely showcase your top sponsors through out your event. So many clients looking for funding just ask with out a game plan or amount in mind. Yes, every little bit counts, however, you will have more success with an organized plan. Consider writing out proposals to present to local insurance agents, local businesses and restaurants. Anything at the corporate level will have a Philanthropic Department you may have to go through.
Use your network and surrounding network to get the cause out there. Many people find it uncomfortable to talk about money. If it is something that you are passionate about ask for ideas. Everyone loves to provide feedback, especially when it is sought after. So many people are more valuable these days online than donating. Ask people to share your event on their social media platforms. Make sure your event is tied to the cause and tied to a page that accepts donation online. If people get there themselves, they will be more willing to donate to a cause than with a traditional cold call.
The season is coming up for 5ks, charity races, outdoor events and yes, we are already getting calls about inflatables for High School and college football. If you are looking for unique ways to showcase sponsorships, give us a call. We can create an inflatable unique for your cause or team!