Giant Inflatables: The Big Secret to Boosting Brand Awareness & Foot Traffic
Let’s be honest, sometimes size really does matter. Especially when it comes to marketing. Giant inflatables are one of the boldest, most effective ways to grab attention, turn heads, ad actually get people to walk over to your booth or business. They are big, fun, and proven to be successful.
The Power of Being Impossible to Miss
In today’s over-saturated ad world, standing out is more important than ever. According to a 2023 study by WARC, outdoor advertising (such as inflatables) boost brand recall by up to 55% compared to digital-only campaigns. People remember what is big, colorful, and makes them smile.
Giant inflatables grab attention at street level, above the crowd, and from across the parking lot. Whether it is a mascot, massive beer can, or brand’s logo towering over marathon runners, these inflatables are magnetic and act as towering billboards with personality.
Plus, unlike traditional billboards that are stuck in one place, inflatable cans go anywhere you go. Trade show? Street fair? Race weekend? Set up, inflate, and let the brand recognition begin.
Giant Inflatables That Drive Foot Traffic
People are naturally drawn to what is exciting and unexpected. A 12-foot coffee cup in front of your café not only serves as Instagram bait but also an open invitation, beckoning passersby. An example of this is the giant inflatable coffee cup we made for PJ’s Coffee that did not just sit pretty, but brought in curious coffee lovers from blocks away.
Or the Argo Liquid inflatable logo billboard our team designed to anchor their trade show booth. That giant inflatable did not just serve as a branding piece but it became a meeting point.
Want to connect with consumers and pull them into your activation space? A perfect way to do this is with an inflatable cash machine like the one we made for BancFirst. This interactive inflatable added a competitive edge to their tradeshow booth while also increasing the amount of time people spent at their booth learning about their brand.
Inflatable Mascots and Logos with Personality
Custom giant inflatables also give you the chance to show off your brand’s personality. We crated a lovable inflatable dog for Humane Colorado which added warmth and approachability to their presence at public events.
At live events like races or community gatherings, inflatable logos make a strong impression and often are featured in the back of social media posts. We worked with Garmin to a custom inflatable for their sponsorship at a marathon. It did not just add brand presence, it became an event landmark for runners and spectators alike.
Order Your Giant Inflatable Today
Boulder Blimp Co’s giant inflatables are meant to last. They are easy to set up, take down, and transport, making them ideal for brands that stay active year-round. Plus, since you can use them again and again, across locations and campaigns, they pay for themselves.
Whether it is a product replica, a mascot, or an inflatable billboard, these larger-than-life assets do more than just decorate, they demand attention and drive results.
Ready to think big? Give us a call at 303-664-1122 or email bbcinfo@boulderblimp.com for a free quote.