Inflatable Advertising: Guerilla Marketing’s Best Friend

Although inflatables aren’t really new to the marketing landscape, they may be new to you. Surprisingly, a Google search on marketing methods returned zilch on inflatable advertising. No wonder you may be confused as to how to use advertising inflatables to your advantage! Have no fear Boulder Blimp is here to offer some insight to the future of visual marketing.

From my research, the only term I was able to find that related closest to what we do is guerilla marketing or ambient advertising, as it is alternately known. The term guerilla marketing was coined from a book that was published in 1984 which was created to help small businesses succeed in contrast to large and established competitors with huge advertising budgets. The driving forces behind guerrilla advertising or marketing are creative ideas and innovation, not a large budget. Guerilla marketing can also refer to any unconventional methods that invite the consumer to participate or interact with the piece in some way. It focuses on low cost, high profit creative marketing which makes sense when you figure in that sales alone are not the primary metric to measure business success, profit is.

With that said, custom inflatables fit the definition of guerilla marketing to a T when it comes to making a big impact at a fraction of the cost. Boulder Blimp inflatables are custom made but don’t come with the exclusive price tags that many customized commodities seem to coincide with. All of our inflatables are made to order allowing for flexibility in pricing due to the various sizes and shapes your project can take. Small budget? No problem! We will still be able to produce a quality inflatable that is guaranteed to attract attention. In addition, the avant-garde exposure will undoubtedly motivate consumers  to share your guerilla marketing efforts on social media, saving you even more money on promotional materials!

I imagine if your marketing budget is tight so would be the case in other areas of your business like storage and logistics, for instance. Advertising inflatables excel at addressing all of those concerns! Giant inflatables inflate and deflate in mere minutes and pack up small in their own carrying cases. What’s more is that they fit comfortably in your trunk if you need to transport and don’t require a team of burly installers proving their cost-effectiveness yet again.

As you can see, the guerilla marketing tenets of imagination and limited resources are integral to our philosophy as well. We want to make sure our clients, big and small, can afford the same opportunities – the most basic being: success. So, contact us today and we will make sure you get the most bang for your buck!