Cold-Air Inflatables: Built to Last, Designed to Impress
If you have ever walked through a fun run and snapped a selfie under a giant inflatable arch or stopped to stare at a giant inflatable beer bottle outside of a local brewery, then you are already familiar with the magic that is cold-air inflatables. These inflatables demand attention in full color, full scale, and full personality. They are a marketing investment that is well worth the money.
What are Cold-Air Inflatables?
Cold-air inflatables are large advertising structures made from heavy-duty materials like PVC or vinyl-coated nylon. They stay inflated thanks to a constant flow of air from an electric blower, which keeps them towering over attendees and passersby throughout your event.
Unlike sealed inflatables (think beach balls and pool floats), cold-air inflatables are designed and built for extended use and bigger impact. You will find them front and center at trade shows, 5 Ks, festivals, and just about any other place where a brand wants to make an attention-demanding statement.
Longevity and ROI
One of the best things about cold-air inflatables is that they can be used again and again. With proper care, these inflatables can last for many years. We have had clients use the same inflatable arch for annual events year after year. Customize your inflatable arch to include removable banners so that even if your event or sponsors change, your inflatable arch doesn’t have to. You can even use the same arch as both the start and finish line!
Investing in cold-air inflatables can be a cost-effective marketing strategy due to their longevity and ROI. They offer high visibility and can attract attention from a distance, making them effective tools for brand promotion. According to industry insights, cold-air inflatables can provide up to ten times the visibility at a fraction of the cost compared to traditional advertising methods such as billboards and posters.
Visibility Without the Hefty Price Tag
Cold-air inflatables are not only eye-catching, but they are also cost-effective. As mentioned before, they offer more visibility than traditional signage and cost way less! Plus, they are reusable making them a big win for your marketing budget.
Brands like Panda Express have used custom cold-air inflatables at high-traffic retail locations to generate buzz and attract attention for grand openings and other events. We have made multiple giant inflatable mascots for the brand that have generated social shares, laughs, and most importantly, foot traffic.
With the photos of the inflatable and event being shared on social media, these inflatables help your event live far beyond the moment and keep working long after the blower is unplugged.
Cold-Air Inflatables Are Not Just For Looks
Cold-air inflatables not only look good, but they serve many purposes as well. They can help elevate your event space, increase brand awareness, serve as photo ops, and even serve as sponsorship space. Our square-leg arches, for example, are built with large flat panels that are perfect for sponsor shoutouts or changing branding on the fly with swapable banners. One inflatable can serve as an entrance, photo backdrop, and a finish line, all within the same event.
Inflatable product replicas are another hit. They can tower over your event booth and event goers, building brand awareness and pulling people to your booth to learn more about your brand.
Real Brands, Real Results
Cold-air inflatables are not just effective, they are memorable. Long Beach Airport used a custom inflatable during their 100-year celebration a few years ago. This inflatable drew attention and created a welcoming atmosphere while also serving as a fun event photo background. Families loved the inflatable, the airport loved the response, and the setup was simple and painless.
According to market research, the cold-air inflatable market is expected to grow from $2.83 billion in 2024 to $5.1 billion by 2033. That means that now is the perfect time to start designing and utilizing inflatables in your marketing strategy!
So, Are Cold-Air Inflatables Worth It? The Answer Is Yes!
Cold-air inflatables deliver long-term value, tons of visibility, and a lot of brand personality. They are durable, functional, easy to transport, and reusable. Plus, they are a way more fun way to advertise than a banner, billboard, or branded pen. Whether you are planning a trade show, fun run, product launch, or community event, these inflatables are one investment that will keep showing up.
Boulder Blimp Co has been helping brands go big, and stay inflated, for decades. Email us today at BBCinfo@boulderblimp.com to start designing your own cold-air inflatable today.