Give Your Java Advertising a Jolt with Coffee Cup Inflatables!
Mmm…there’s nothing like a fresh cup of coffee first thing to start the day off on the right foot. Am I right? Well, at least 64% of the American population would have to agree since they admit to consuming at least one cup o’ Joe a day. That’s the highest rate of consumption in six years! Coffee aficionados are even willing to dip into their child’s college fund to splurge for their iced, half caff, ristretto, venti, 4-pump, sugar free, cinnamon, dolce soy skinny latte. Give me a sec to catch my breath after that, please. Okay, maybe that was an exaggeration but not when it comes to Kopi Luwak – the world’s most expensive coffee. Never heard of it before? Get this: it comes from wild cat poop and costs up to $100/cup or $600/lb! [Yeah, no comment.] Good news for the coffee industry but what about the typical street corner cafe? In the golden age of the “hack” or finding a quick DIY way of doing things, coffee shops are in direct competition with fancy Keurigs and Nespresso machines. If you can have the perfect cup of coffee at home, why even venture out in the first place?
Visual marketing is of utmost importance in our current landscape. We have all become highly visual beings, not even taking more than three seconds to read a social media post as we scroll on to the next one that’s more appealing to the senses. That’s why inflatable advertising has become the trend. If you can’t grab someone’s attention within the first few seconds – there goes business. An inflatable coffee cup has the potential to set you apart from the run of the mill marketing strategies out there. Social media can be very beneficial but you need to create a buzz just like your caffeinated beverages do. Again, that’s where Boulder Blimp custom inflatables come in. An inflatable billboard of your menu or an inflatable coffee cup costume can be the thing that either makes or breaks your business. So, give us a call and we’ll work with you on revving up your sales without the jitters.
