Tips for Effective Tradeshow Follow-up
We are continuing our series on effective tradeshow follow-up. You’ve invested time and money into making the tradeshow a successful venture for you and your company. You even implemented savvy inflatable marketing tools including custom advertising inflatables and sealed inflatables to draw participants to your booth and make a lasting impression. Now that you’ve collected some good leads, it’s time to cultivate them.
Our previous article discussed categorizing your leads and making contact with them via e-mail as soon as possible upon conclusion of the tradeshow. Today, we will look at two more ways to help cultivate your leads.
Follow-Up With a Phone Call
In a society driven by e-mail and text messages, following up your initial e-mail with a personal phone call can be refreshing and show your potential customer you truly care. Doing this is especially important for hot leads. Continuing to develop a relationship with perspective buyers is one of the most effective marketing strategies you can implement.
Add Photos to Your Website and Tag On Social Media
If you took photos of potential customers visiting your booth, be sure to post them along with their company name on your website. Post and tag them on social media as well. This gives them recognition and also cross-promotes their company. Photos of potential customers alongside any of your giant custom inflatables are especially fun and engaging.
Boulder Blimp has been creating effective and engaging inflatable marketing tools for more than four decades. As one of the country’s premier custom inflatable marketing manufacturers, we are proud to work alongside both small companies and national brands to develop an inflatable marketing strategy that drives business. If you have not yet tried incorporating custom advertising inflatables into your marketing strategy, we encourage you to give us a call. Our creative team will design the perfect inflatable marketing tools for your business. Contact us to learn more today!