Turning Your Tradeshow Contacts into Customers

Our previous series of articles covered some valuable marketing tips to keep in mind when planning your tradeshow strategy.  We covered the importance of securing prime space and making your booth attractive by incorporating elements including table covers, banners, displays and inflatable marketing tools such as custom advertising inflatables and sealed inflatables.

Our next series of articles will discuss how to convert your tradeshow leads into new customers. Let’s get started:

Categorize Your Leads

Try to categorize your leads while they are fresh in your mind.  Break them up into categories based on how interested you think each lead is in your product and/or service.  Ones that seemed very interested are considers hot leads and need to be contacted right away.  Those who were just window shopping but will need your product in the future may be considered a warm lead that could be cultivated over time. 

Make Contact

Once you break your leads out into categories, consider making contact with them. You may wish to draft a personal e-mail to all of the hot leads.  This e-mail can include details of any conversation you had with them to make it more genuine and personal.  Warm leads should be followed up with as well. This can be more of a generic thank you e-mail but you should send it addressed to each individual person. If you have a large number of warm leads, consider using an e-mail marketing program to send out a branded thank you e-newsletter.

Our next article will cover more tips for effective tradeshow follow-up.

Boulder Blimp is one of the country’s most respected custom inflatable advertising manufacturers providing inflatable marketing tools to businesses for more than four decades.  Our creative team is experienced in developing custom advertising inflatables that are designed to stand out and get your brand noticed.  If you would like to grow your business, giant custom inflatables can help.  Give your friends at Boulder Blimp a call today!